✦ The new way to run a trades business

You run the jobs.
Vera runs the business.

Three AI agents handle your operations, sales, and finances — so you can stay on the tools while the business runs itself.

Max · Operations & Dispatch
Lex · Sales & Voice AI
Finn · Finance & Cash Flow
Book a demo → Meet Max, Lex & Finn

Built for commercial field service — HVAC · Electrical · Plumbing · Property Maintenance · Facility Management

🤖 3 AI agents working 24/7 for your business
📞 Voice AI answers every call, books every job
📱 Field tech app for your crew on every job
🔒 SOC 2 ready · Your data, always private
Works for → HVAC Contractors Commercial Electricians Plumbing Companies Property Maintenance Firms Facility Management Roofing Contractors General Contractors Landscaping & Grounds Refrigeration Services Fire Protection Building Services Multi-site Maintenance Works for → HVAC Contractors Commercial Electricians Plumbing Companies Property Maintenance Firms Facility Management Roofing Contractors General Contractors Landscaping & Grounds Refrigeration Services Fire Protection Building Services Multi-site Maintenance
Your AI workforce

Not software. A team.

Max, Lex, and Finn are purpose-built AI agents that each own a specific part of your business — working autonomously, around the clock, so nothing falls through the cracks.

🧠
Operations
Max
Your AI Chief Operating Officer

Max runs the day-to-day. He dispatches your techs, monitors every job in the field, flags problems before they escalate, and keeps your whole operation moving without you managing it.

📍 Smart dispatch — right tech, right job, right time
📱 Field tech app with checklists, photos & signatures
🔔 Real-time job alerts and escalation flags
📋 Service plans and recurring maintenance tracking
Max · Today's dispatch
Mike T. dispatched — Commercial HVAC, Downtown8:12 AM
Sarah K. on-site — Electrical panel, Riverside9:45 AM
Tom R. flagged delay — parts needed, job 120411:30 AM
5 jobs scheduled · 3 in progress · 2 completeNow
📞
Sales & Voice
Lex
Your AI Sales & Voice Agent

Lex never lets a call go unanswered or a lead go cold. She answers calls 24/7, books jobs on the spot, runs outbound follow-up campaigns, and turns every quote into a converted job.

📲 24/7 AI phone answering — books jobs live
📧 Outbound campaigns — quote follow-ups & re-engagement
💬 SMS & email sequences for dormant clients
Post-job review requests and satisfaction follow-up
Lex · Live now
Inbound call — booked HVAC service, Thu 10am2 min ago
Quote follow-up sent — 14 leads in sequence9:00 AM
3 quotes pending reply · $18,400 pipelineToday
Review request sent — Thompson ElectricalYesterday
💰
Finance
Finn
Your AI Chief Financial Officer

Finn watches every dollar. He tracks job margins, forecasts your cash flow, flags overdue invoices, estimates your tax liability, and makes sure you always know where the business stands financially.

📊 Cash flow forecasting — 30, 60, 90 day view
🧾 Invoice generation, tracking & payment chasing
📉 Job costing, margin analysis & profitability reports
💡 14 AI financial insights updated daily
Finn · Financial snapshot
2 overdue invoices · $2,240 at riskAction
Cash forecast 90-day: +$38,400 positiveStrong
Payroll $4,200 due Friday — approved3 days
True hourly rate: $94/hr · Above targetThis mo.

You're great at the trade.
The back-office is holding you back.

Most trades business owners spend 15+ hours a week on admin, dispatch, chasing payments, and trying to understand their numbers. That's time you should be on the tools — or growing the business.

📞

Jobs lost to voicemail

You're on a job when another client calls. They move on to a competitor. Lex answers every call 24/7, books the job on the spot, and sends a confirmation — while you stay focused on the work.

🚗

Dispatch chaos as you scale

Managing 5 techs across 10 jobs manually means constant calls, missed updates, and your best people sitting idle. Max dispatches intelligently, tracks every job in real time, and flags issues before they become problems.

📊

Flying blind on the numbers

Month-end arrives and you're not sure if you made money or lost it. Which jobs were profitable? What's coming in next month? Finn tracks every dollar and gives you a clear financial picture — updated daily.

Under the hood

Every part of your business,
covered by an agent who owns it.

📞 Lex · Voice AI

AI phone answering that actually books jobs

Lex answers every inbound call using natural-sounding AI, qualifies the lead, books the job into your calendar, and sends a confirmation — all in real time, even when your team is on the tools.

Answers calls 24/7, including weekends and holidays
Outbound campaigns — quote follow-ups, dormant clients, post-job reviews
Full call transcript and recording in your dashboard after every call
SMS & email sequences for leads that don't answer the phone
Lex Voice — Live call
L
Lex · Inbound call
● Live — 1:42
Caller: "Hi, my commercial unit is making a loud banging noise — we're a restaurant and we need this sorted today."

Lex: "Absolutely, I can get an engineer out to you. Can I get your address? I have availability today between 1pm and 5pm — would that work?"

Caller: "Perfect, yes."
✓ Emergency job being booked
Calls this week
31
↑ 8 vs last week
Booked by AI
24
77% booking rate
🧠 Max · Field App

A field app your techs will actually use

Max gives every technician a simple mobile app to clock in, work through their job checklist, capture before/after photos, record parts used, and collect a digital signature — all synced back to the dashboard instantly.

PIN-based login — no accounts, no friction for field crews
Job checklists, before/after photos, and parts tracking
Digital signature capture on-site — invoice-ready immediately
Clock in/out per job — live timer feeds payroll and job costing
Max · Field Tech App
Today's Jobs — Mike T. 3 assigned
❄️
Riverside Office — HVAC Service
09:00 AM · Commercial · $420 est.
In progress
Parkway Mall — Panel Check
1:00 PM · Commercial · $680 est.
Dispatched
🔧
Cedar Apartments — Boiler
3:30 PM · Residential · $340 est.
Dispatched
🧠 Max · Dispatch

Intelligent dispatch across your entire crew

Max sees your whole operation — who's available, who's en route, who's overdue. He assigns jobs based on skills and location, tracks every tech in real time, and surfaces problems before your clients ever notice them.

Live map view — every tech, every job, real-time status
Smart scheduling — assigns jobs based on location and skillset
Automatic client notifications when a tech is en route
Escalation alerts for jobs running late or parts delays
Max · Dispatch board
Live crew — 5 technicians
MT
Mike Torres
HVAC Service · Riverside Office · ETA 12 min
En route
SK
Sarah Kim
Electrical Panel · 44 Parkway Mall
On-site
TR
Tom Reed
Boiler check · Cedar Apts · parts delay
Delayed
💰 Finn · Finance

14 financial insights that actually matter

Finn crunches your jobs, invoices, and expenses overnight and surfaces 14 business-critical metrics in plain English. Cash flow, job margins, slow payers, tax estimate — updated daily, no accountant needed.

True hourly rate — what you actually earn after materials and callbacks
30/60/90-day cash flow forecast so you're never caught short
Job-level margin tracking — know which job types actually make you money
Tax estimate and export-ready records for your accountant
Finn · Financial insights
True hourly rate
$94/hr Healthy
💵90-day cash forecast
+$38,400 Strong
Slow payers
2 clients Review
📉Lowest margin job type
Callbacks -$1,840
🧾Tax estimate
$4,120 On track
📈Best margin job type
Service plans 62%

Trades businesses running on Vera

★★★★★

"We manage 12 techs across three sites. Before Vera, dispatch was a full-time job just sending texts and chasing updates. Now Max handles it — I see everything in one screen and my techs actually show up prepared."

↓ 11 hours/week saved on dispatch & admin
JM
James Murphy
Commercial HVAC · 12 technicians · Ontario
★★★★★

"Lex has been a game-changer. We were losing quotes constantly because follow-up fell through the cracks. Now she follows up on every single one, automatically. Our conversion rate went from 34% to 61% in two months."

↑ Quote conversion 34% → 61% in 60 days
RC
Rachel Chen
Electrical Contractor · Property & Commercial · BC
★★★★★

"Finn showed me that my smallest jobs were actually losing money once I factored in travel and materials. We restructured our pricing and our margins jumped. I'd never have figured that out from a spreadsheet."

Gross margin improved from 41% to 67%
DT
Dave Torres
Plumbing & Heating · 8 techs · Alberta
Getting started

Your agents are ready to work
from day one.

1

Set up your business

Tell Vera about your business — your services, your rates, your team, and your location. Connect your calendar. Max, Lex, and Finn get briefed automatically and are ready to work within the hour.

2

Deploy your agents

Max starts dispatching your techs. Lex takes over your phones and starts following up on every open quote. Finn maps your cash flow and flags the first issues your business needs to fix. They don't wait to be asked.

3

Focus on the work

Every morning you see a clear summary of what your agents handled overnight — calls answered, jobs booked, invoices chased, cash position updated. You make the decisions. They do the work.

Transparent pricing.
No surprises.

Start with a demo. We'll show you exactly how Max, Lex, and Finn would work in your business.

Essentials
Max Finn
$799/mo

Operations and finance agents. Dispatch, field app, job management, invoicing, and financial insights.

Book a demo
Max — dispatch, field app, job management
Finn — invoicing, cash flow, 14 financial insights
Service plans & recurring maintenance
Field tech app (iOS & Android)
Up to 10 technicians
Enterprise
Max Lex Finn
Custom

For multi-location operations, facility management companies, and large commercial contractors.

Contact us
Everything in Business
Unlimited technicians & locations
Custom integrations (QuickBooks, ServiceTitan migration)
Compliance & license tracking
Dedicated account manager & SLA

All plans include a complimentary setup and onboarding session. No long-term contracts — cancel with 30 days' notice.
Not sure which plan fits? Talk to us — we'll give you an honest recommendation.

Trust & security

Enterprise-grade security for your business data

Your clients' data, your invoices, and your financial records are encrypted at rest and in transit. We never sell your data or use it to train models.

🔒 256-bit encryption at rest
🌍 Data stored in your region
SOC 2 in progress
🛡 GDPR & privacy compliant
🚫 No data sold or shared
📋 Audit logs & role permissions

Your business deserves
a proper AI team behind it.

Book a 30-minute demo. We'll show you exactly how Max, Lex, and Finn would run your business — no slides, just your real numbers.

Book a demo → Ask us anything